Is it high time to redesign your website?
Websites are often called a “shop window”, and this is really the perfect analogy. Remember the main street and a number of outlets, many of which can be in the same sector and compete for the same business, and you will get a perfect comparison with sales in the online world.
No shop will install a rare shop window in which no object will be displayed, and will not block the window so that the goods merge with each other and get lost. Special offers will no doubt be highlighted, while the overall display will be clean and dense, leaving no doubt to the potential buyer as to what the outlet offers.
Keep this in mind and now ask the question, should my site be redone?
Repairs
In the digital world, one of the most competitive industries is iGaming, which is the industry term used to refer to all aspects of betting, be it sportsbook, casino, poker, bingo or lottery. New operators go online every month, so this is one of the sectors where it is necessary to monitor competitors and see where a business can gain a competitive advantage.
An awesome website is one of the keys to receiving an advantage, and a good example can be found at 888Poker.com, where a website is developed over a specific period of time, and it exceeds all the requirements necessary to attract the attention of potential buyers. ,
The first thing to pay attention to is the design of the home page, which highlights high-definition photos and clear primary colors. At the same time, the viewer has no doubt that the company provides. Poker is a topic, both in the photographs and on the chart, so there is no ambiguity – a problem that certain companies face in all sectors.
The promotional offer is clearly listed, and although it is related to poker, it can benefit companies from all sectors. All companies list offers and offers throughout the year, and it is important that they stand out among all who come to the page.
A recent survey showed that, on average, readers stayed on a webpage for less than one minute, and in many cases, it took the audience ten to twenty seconds to lose interest and click to look elsewhere. There is such a small window to attract the attention of customers, and the site must be optimized accordingly.
To complete the process, the site is easy to navigate, and all legal obligations are covered, so licensing conditions are clearly indicated.
Being a Leader
The 888Poker site is well ahead of its competitors: the long-awaited action stands out and should attract the attention of the visitor as soon as he gets to the main page. On the contrary, there are promotions tabs on other poker sites that you need to click on to find out the details of the latest offers.
As we have already seen, new viewers simply do not have enough patience to persevere and find information for themselves, therefore the appearance of offers and promo in the visible part of the main page gives an instant competitive advantage.
The overall design here is bright and attractive, but it is also professional: other poker portals contain boring themes and very simple graphics that can convey a very amateur feeling. Poker is a big business that is sometimes associated with high stakes, and potential customers will have to feel like they are joining a professional organization.
Gaining an Advantage
The 888Poker site is far ahead of its competitors: the long-awaited action stands out and should attract the attention of the visitor as soon as he gets to the main page. On the contrary, there are promotions tabs on other poker sites that you need to click on to find out the details of the latest offers.
As we have already seen, new viewers simply do not have enough patience to persist and find information for themselves, therefore the appearance of offers and promo in the visible part of the main page gives an instant competitive advantage.
The overall design here is bright and attractive, but it is also professional: other poker portals contain boring themes and very simple graphics that can convey a very amateur feeling. Poker is a big business that is sometimes associated with high stakes, and potential customers will have to feel like they are joining a professional organization.
Broader e-commerce
A poker site is an excellent example of how a site should be presented, and although it belongs to a specific industry, there are many examples in all e-commerce sectors. We only need to look at some large sites, such as Amazon, to see how they have evolved over the years since their inception, and the same can be said of other online stores, including eBay, which has evolved from a tiny auction portal into one of the largest online stores.
Large names on the main street also accepted this challenge, which is why such well-known retail chains as IKEA, Argos and Tesco are not satisfied with online trading. Their sites are optimized to stand out from direct competition.
further steps
Obviously, very few website owners can match the budgets of Amazon, 888Poker, IKEA or eBay, but a lot can be done, no matter how much money you can spend to solve the problem of reorganizing your digital presence.
Since they appeared on the Internet, do-it-yourself websites such as WordPress and Drupal have also evolved, and there are thousands of attractive themes that customers can use, many of which are free. More complex topics are available at different prices to suit all budgets, so there is the potential for small costs and updates.
The process of downloading templates and themes is very simple, and only the most basic technical knowledge is required. Getting a website is very simple, but it’s not so easy to see in a competitive market, and this is where budgets should be taken into account.
In terms of hiring a professional web designer who will help you achieve your goals, there are several ways to do this. Local network groups are useful for this, and if you have time to meet, you can find professional designers who can give you an edge.
In addition, it is a case of searching on the Internet to find the right person for the job. There are sites, including Peopleperhour.com and upwork.com, where employers can find talent from around the world at various prices. In the digital age, we can work with anyone on the planet, and it may be more profitable to outsource to another country, but be sure to make the right choice.
Ask about previous examples of work, and then decide: whatever budget you have, and whatever approach you choose to hire a professional designer, be sure to follow the tips and examples provided by industry experts so that you can stand out. from the competition.